Research Papers
Christian Lindke (M.B.A Thesis). "Watching Television in a Post-TV World: How Personal Involvement, Equifinality, and Ad Avoidance Tendencies Affect a Viewer’s Willingness to Watch Advertisements."
Christian Lindke (GBA 673 Information Systems). "The CW: Using IT to Build Brand."
Christian Lindke (GBA 673 Information Systems). "The CW: Using IT to Build Brand."